Europe Shortening Market Report 2018

Published on : 02-09-18

Number of Pages

Tables & Figures

No. of downloads

$3900

  • This report studies the Shortening market status and outlook of Europe and major countries, from angles of players, countries, product types and end industries; this report analyzes the top players in Europe and major countries, and splits the Shortening market by product type and applications/end industries.

    The major players in Europe market include

    Olenex

    ADM

    Walter Rau

    Y?ld?z Holding

    VFI GmbH

    AAK

    Zeelandia

    Puratos

    Princes Group

    HAS Group

    Geographically, this report is segmented into several key regions, with sales, revenue, market share and growth Rate of Shortening in these regions, from 2013 to 2024 (forecast), covering

    Germany

    France

    Italy

    UK

    CEE

    Nordic

    On the basis of product, the Shortening market is primarily split into

    All Purpose Shortening

    Emulsified Shortening

    High Stability Shortening

    On the basis on the end users/applications, this report covers

    Baking

    Frying

    Confectionery and Pastry

    Other

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    1 Shortening Overview 1


    1.1 Product Overview and Scope of Shortening 1


    1.2 Classification of Shortening by Product Category 1


    1.2.1 Europe Shortening Sales Comparison by Types (2013-2024) 1


    1.2.2 Europe Shortening Sales Market Share by Types in 2017 2


    1.2.3 All Purpose Shortening 2


    1.2.4 Emulsified Shortening 3


    1.2.5 High Stability Shortening 3


    1.3 Europe Shortening Market by Applications/End Users 4


    1.3.1 Europe Shortening Sales and Market Share Comparison by Applications (2013-2024) 4


    1.3.2 Baking 5


    1.3.3 Frying 6


    1.3.4 Confectionery and Pastry 7


    1.3.5 Other 7


    1.4 Europe Shortening Market by Countries 8


    1.4.1 Europe Shortening Revenue Comparison by Countries (2013-2024) 8


    1.4.2 Germany Shortening Status and Prospect (2013-2024) 9


    1.4.3 France Shortening Status and Prospect (2013-2024) 10


    1.4.4 UK Shortening Status and Prospect (2013-2024) 10


    1.4.5 CEE Shortening Status and Prospect (2013-2024) 11


    1.4.6 Italy Shortening Status and Prospect (2013-2024) 12


    1.4.7 Nordic Shortening Status and Prospect (2013-2024) 12


    1.5 Europe Shortening Market Size 14


    1.5.1 Europe Shortening Sales and Growth Rate (2013-2024) 14


    1.5.2 Europe Shortening Revenue and Growth Rate (2013-2024) 15


    2 Europe Shortening by Companies, Type and Application 16


    2.1 Europe Shortening Market Competition by Companies 16


    2.1.1 Europe Shortening Sales and Market Share of Key Players (2013-2018) 16


    2.1.2 Europe Shortening Revenue and Share by Companies (2013-2018) 18


    2.2 Europe Shortening (Revenue and Sales) by Type 21


    2.2.1 Europe Shortening Sales and Market Share by Type (2013-2018) 21


    2.2.2 Europe Shortening Revenue and Market Share by Type (2013-2018) 23


    2.3 Europe Shortening (Revenue and Sales) by Countries 24


    2.3.1 Europe Shortening Sales and Market Share by Countries (2013-2018) 24


    2.3.2 Europe Shortening Revenue and Market Share by Countries (2013-2018) 26


    2.4 Europe Shortening Sales by Application 28


    3 Germany Shortening (Revenue, Sales and Price) 30


    3.1 Germany Shortening (Revenue and Sales) (2013-2018) 30


    3.1.1 Germany Shortening Sales and Growth Rate (2013-2018) 30


    3.1.2 Germany Shortening Revenue and Growth Rate (2013-2018) 31


    3.1.3 Germany Shortening Sales Price Trend (2013-2018) 32


    3.2 Germany Shortening Sales and Market Share by Companies 32


    3.3 Germany Shortening Sales and Market Share by Type 34


    3.4 Germany Shortening Sales and Market Share by Applications 35


    4 UK Shortening (Revenue, Sales and Price) 36


    4.1 UK Shortening (Revenue and Sales) (2013-2018) 36


    4.1.1 UK Shortening Sales and Growth Rate (2013-2018) 36


    4.1.2 UK Shortening Revenue and Growth Rate (2013-2018) 37


    4.1.3 UK Shortening Sales Price Trend (2013-2018) 38


    4.2 UK Shortening Sales and Market Share by Companies 38


    4.3 UK Shortening Sales and Market Share by Type 40


    4.4 UK Shortening Sales and Market Share by Applications 41


    5 France Shortening (Revenue, Sales and Price) 43


    5.1 France Shortening (Revenue and Sales) (2013-2018) 43


    5.1.1 France Shortening Sales and Growth Rate (2013-2018) 43


    5.1.2 France Shortening Revenue and Growth Rate (2013-2018) 44


    5.1.3 France Shortening Sales Price Trend (2013-2018) 45


    5.2 France Shortening Sales and Market Share by Companies 45


    5.3 France Shortening Sales and Market Share by Type 47


    5.4 France Shortening Sales and Market Share by Applications 48


    6 CEE Shortening (Revenue, Sales and Price) 50


    6.1 CEE Shortening (Revenue and Sales) (2013-2018) 50


    6.1.1 CEE Shortening Sales and Growth Rate (2013-2018) 50


    6.1.2 CEE Shortening Revenue and Growth Rate (2013-2018) 51


    6.1.3 CEE Shortening Sales Price Trend (2013-2018) 52


    6.2 CEE Shortening Sales and Market Share by Companies 52


    6.3 CEE Shortening Sales and Market Share by Type 53


    6.4 CEE Shortening Sales and Market Share by Applications 54


    7 Nordic Shortening (Revenue, Sales and Price) 56


    7.1 Nordic Shortening (Revenue and Sales) (2013-2018) 56


    7.1.1 Nordic Shortening Sales and Growth Rate (2013-2018) 56


    7.1.2 Nordic Shortening Revenue and Growth Rate (2013-2018) 57


    7.1.3 Nordic Shortening Sales Price Trend (2013-2018) 58


    7.2 Nordic Shortening Sales and Market Share by Companies 58


    7.3 Nordic Shortening Sales and Market Share by Type 60


    7.4 Nordic Shortening Sales and Market Share by Applications 61


    8 Italy Shortening (Revenue, Sales and Price) 62


    8.1 Italy Shortening (Revenue and Sales) (2013-2018) 62


    8.1.1 Italy Shortening Sales and Growth Rate (2013-2018) 62


    8.1.2 Italy Shortening Revenue and Growth Rate (2013-2018) 63


    8.1.3 Italy Shortening Sales Price Trend (2013-2018) 64


    8.2 Italy Shortening Sales and Market Share by Companies 64


    8.3 Italy Shortening Sales and Market Share by Type 65


    8.4 Italy Shortening Sales and Market Share by Applications 66


    9 Other Region Shortening (Revenue, Sales and Price) 68


    9.1 Other Region Shortening (Revenue and Sales) (2013-2018) 68


    9.1.1 Other Region Shortening Sales and Growth Rate (2013-2018) 68


    9.1.2 Other Region Shortening Revenue and Growth Rate (2013-2018) 69


    9.1.3 Other Region Shortening Sales Price Trend (2013-2018) 70


    9.2 Other Region Shortening Sales and Market Share by Companies 70


    9.3 Other Region Shortening Sales and Market Share by Type 72


    9.4 Other Region Shortening Sales and Market Share by Applications 73


    10 Europe Shortening Companiess Profiles and Sales Data 75


    10.1 Olenex 75


    10.1.1 Company Basic Information, Manufacturing Base and Competitors 75


    10.1.2 Shortening Product Types, Application and Specification 76


    10.1.3 Olenex Shortening Sales, Revenue, Price and Gross Margin (2013-2018) 76


    10.1.4 Main Business/Business Overview 78


    10.2 ADM 78


    10.2.1 Company Basic Information, Manufacturing Base and Competitors 78


    10.2.2 Shortening Product Types, Application and Specification 80


    10.2.3 ADM Shortening Sales, Revenue, Price and Gross Margin (2013-2018) 80


    10.2.4 Main Business/Business Overview 82


    10.3 Walter Rau 82


    10.3.1 Company Basic Information, Manufacturing Base and Competitors 82


    10.3.2 Shortening Product Types, Application and Specification 83


    10.3.3 Walter Rau Shortening Sales, Revenue, Price and Gross Margin (2013-2018) 84


    10.3.4 Main Business/Business Overview 85


    10.4 Y?ld?z Holding 86


    10.4.1 Company Basic Information, Manufacturing Base and Competitors 86


    10.4.2 Shortening Product Types, Application and Specification 87


    10.4.3 Y?ld?z Holding Shortening Sales, Revenue, Price and Gross Margin (2013-2018) 87


    10.4.4 Main Business/Business Overview 89


    10.5 VFI GmbH 89


    10.5.1 Company Basic Information, Manufacturing Base and Competitors 89


    10.5.2 Shortening Product Types, Application and Specification 90


    10.5.3 VFI GmbH Shortening Sales, Revenue, Price and Gross Margin (2013-2018) 91


    10.5.4 Main Business/Business Overview 92


    10.6 AAK 93


    10.6.1 Company Basic Information, Manufacturing Base and Competitors 93


    10.6.2 Shortening Product Types, Application and Specification 94


    10.6.3 AAK Shortening Sales, Revenue, Price and Gross Margin (2013-2018) 95


    10.6.4 Main Business/Business Overview 96


    10.7 Zeelandia 96


    10.7.1 Company Basic Information, Manufacturing Base and Competitors 96


    10.7.2 Shortening Product Types, Application and Specification 98


    10.7.3 Zeelandia Shortening Sales, Revenue, Price and Gross Margin (2013-2018) 99


    10.7.4 Main Business/Business Overview 100


    10.8 Puratos 100


    10.8.1 Company Basic Information, Manufacturing Base and Competitors 100


    10.8.2 Shortening Product Types, Application and Specification 102


    10.8.3 Puratos Shortening Sales, Revenue, Price and Gross Margin (2013-2018) 103


    10.8.4 Main Business/Business Overview 104


    10.9 Princes Group 104


    10.9.1 Company Basic Information, Manufacturing Base and Competitors 104


    10.9.2 Shortening Product Types, Application and Specification 106


    10.9.3 Princes Group Shortening Sales, Revenue, Price and Gross Margin (2013-2018) 106


    10.9.4 Main Business/Business Overview 108


    10.10 HAS Group 108


    10.10.1 Company Basic Information, Manufacturing Base and Competitors 108


    10.10.2 Shortening Product Types, Application and Specification 109


    10.10.3 HAS Group Shortening Sales, Revenue, Price and Gross Margin (2013-2018) 110


    10.10.4 Main Business/Business Overview 112


    11 Shortening Manufacturing Cost Analysis 113


    11.1 Shortening Key Raw Materials Analysis 113


    11.1.1 Key Raw Materials 113


    11.1.2 Price Trend of Key Raw Materials 114


    11.1.3 Key Suppliers of Raw Materials 115


    11.1.4 Market Concentration Rate of Raw Materials 116


    11.2 Proportion of Manufacturing Cost Structure 119


    11.2.1 Raw Materials 119


    11.2.2 Labor Cost 119


    11.2.3 Manufacturing Expenses 123


    11.3 Manufacturing Process Analysis of Shortening 124


    12 Industrial Chain, Sourcing Strategy and Downstream Buyers 125


    12.1 Shortening Industrial Chain Analysis 125


    12.2 Upstream Raw Materials Sourcing 125


    12.3 Raw Materials Sources of Shortening Major Players in 2017 126


    13 Marketing Strategy Analysis, Distributors/Traders 127


    13.1 Marketing Channel 127


    13.1.1 Direct Marketing 127


    13.1.2 Indirect Marketing 128


    13.1.3 Marketing Channel Development Trend 130


    13.2 Market Positioning 130


    13.2.1 Pricing Strategy 130


    13.2.2 Brand Strategy 133


    13.2.3 Target Client 133


    13.3 Distributors/Traders List 134


    14 Europe Shortening Market Size (Revenue and Sales) Forecast (2019-2024) 135


    14.1 Germany Shortening Sales Forecast (2019-2024) 135


    14.2 UK Shortening Sales Forecast (2019-2024) 136


    14.3 France Shortening Sales Forecast (2019-2024) 138


    14.4 CEE Shortening Sales Forecast (2019-2024) 139


    14.5 Nordic Shortening Sales Forecast (2019-2024) 140


    14.6 Italy Shortening Sales Forecast (2019-2024) 141


    14.7 Other Shortening Sales Forecast (2019-2024) 142


    14.8 Europe Shortening Sales Forecast by Countries (2019-2024) 143


    14.9 Europe Shortening Revenue Forecast by Countries (2019-2024) 145


    14.10 Europe Shortening Sales Forecast by Type (2019-2024) 146


    14.11 Europe Shortening Sales Forecast by Applications (2019-2024) 148


    15 Research Findings and Conclusion 150


    16 Methodology and Data Source 151


    16.1 Methodology/Research Approach 151


    16.1.1 Research Programs/Design 151


    16.1.2 Market Size Estimation 152


    16.1.3 Market Breakdown and Data Triangulation 154


    16.2 Data Source 155


    16.2.1 Secondary Sources 155


    16.2.2 Primary Sources 155


    16.3 Disclaimer 156


    16.4 Author List 158



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    Figure Product Picture of Shortening 1


    Table Europe Shortening Sales (K MT) and Growth Rate Comparison by Types (2013-2024) 1


    Figure Europe Shortening Sales (K MT) Market Share by Types (Product Category) in 2017 2


    Figure All Purpose Shortening Product Picture 3


    Figure Emulsified Shortening Product Picture 3


    Figure High Stability Shortening Product Picture 4


    Table Europe Shortening Sales (K MT) Comparison by Applications (2013-2024) 4


    Figure Europe Sales Market Share of Shortening by Applications in 2017 5


    Figure Baking Examples 6


    Figure Frying Examples 6


    Figure Confectionery and Pastry Examples 7


    Figure Other Examples 7


    Table Europe Market Shortening Volume (K MT), Revenue (Million USD) Comparison by Regions 2013-2024 8


    Figure Germany Shortening Revenue (Million USD) and Growth Rate (2013-2024) 9


    Figure France Shortening Revenue (Million USD) and Growth Rate (2013-2024) 10


    Figure UK Shortening Revenue (Million USD) and Growth Rate (2013-2024) 11


    Figure CEE Shortening Revenue (Million USD) and Growth Rate (2013-2024) 11


    Figure Italy Shortening Revenue (Million USD) and Growth Rate (2013-2024) 12


    Figure Nordic Shortening Revenue (Million USD) and Growth Rate (2013-2024) 13


    Figure Europe Shortening Sales (K MT) and Growth Rate (2013-2024) 14


    Figure Europe Shortening Revenue (Million USD) and Growth Rate (2013-2024) 15


    Table Europe Shortening Sales of Key Players (2013-2018) 16


    Table Europe Shortening Sales Share by Companies (2013-2018) 16


    Figure 2017 Europe Shortening Sales Share by Companies 17


    Figure 2018 Europe Shortening Sales Share by Companies 18


    Table Europe Shortening Revenue (Million USD) by Companies (2013-2018) 18


    Table Europe Shortening Revenue Share by Companies (2013-2018) 19


    Figure 2017 Europe Shortening Revenue Share by Companies 20


    Figure 2018 Europe Shortening Revenue Share by Companies 21


    Table Europe Shortening Sales (K MT) and Market Share by Type (2013-2018) 21


    Table Europe Shortening Sales Share by Type (2013-2018) 22


    Figure Sales Market Share of Shortening by Type (2013-2018) 22


    Table Europe Shortening Sales (K MT) and Growth Rate by Type (2013-2018) 22


    Table Europe Shortening Revenue (Million USD) and Market Share by Type (2013-2018) 23


    Table Europe Shortening Revenue Share by Type (2013-2018) 23


    Figure Revenue Market Share of Shortening by Type (2013-2018) 23


    Table Europe Shortening Revenue Growth Rate by Type (2013-2018) 24


    Table Europe Shortening Sales (K MT) and Market Share by Countries (2013-2018) 24


    Table Europe Shortening Sales Share by Countries (2013-2018) 24


    Figure Sales Market Share of Shortening by Countries (2013-2018) 25


    Figure Sales Market Share of Shortening by Countries in 2017 25


    Table Europe Shortening Revenue (Million USD) and Market Share by Countries (2013-2018) 26


    Table Europe Shortening Revenue Share by Countries (2013-2018) 26


    Figure Revenue Market Share of Shortening by Countries (2013-2018) 27


    Figure Revenue Market Share of Shortening by Countries in 2017 27


    Table Europe Shortening Sales (K MT) and Market Share by Application (2013-2018) 28


    Table Europe Shortening Sales Share by Application (2013-2018) 28


    Figure Sales Market Share of Shortening by Application (2013-2018) 28


    Figure Sales Market Share of Shortening by Application in 2017 29


    Figure Germany Shortening Sales (K MT) and Growth Rate (2013-2018) 30


    Figure Germany Shortening Revenue (Million USD) and Growth Rate (2013-2018) 31


    Figure Germany Shortening Sales Price Trend (2013-2018) 32


    Table Germany Shortening Sales by Companies (2013-2018) 32


    Table Germany Shortening Sales Market Share by Companies (2013-2018) 33


    Figure Germany Shortening Sales Market Share by Companies in 2017 33


    Table Germany Shortening Sales by Type (2013-2018) 34


    Table Germany Shortening Sales Market Share by Type (2013-2018) 34


    Figure Germany Shortening Sales Market Share by Type in 2017 34


    Table Germany Shortening Sales by Applications (2013-2018) 35


    Table Germany Shortening Sales Market Share by Applications (2013-2018) 35


    Figure Germany Shortening Sales Market Share by Applications in 2017 35


    Figure UK Shortening Sales (K MT) and Growth Rate (2013-2018) 36


    Figure UK Shortening Revenue (Million USD) and Growth Rate (2013-2018) 37


    Figure UK Shortening Sales Price Trend (2013-2018) 38


    Table UK Shortening Sales by Companies (2013-2018) 38


    Table UK Shortening Sales Market Share by Companies (2013-2018) 39


    Figure UK Shortening Sales Market Share by Companies in 2017 39


    Table UK Shortening Sales by Type (2013-2018) 40


    Table UK Shortening Sales Market Share by Type (2013-2018) 40


    Figure UK Shortening Sales Market Share by Type in 2017 40


    Table UK Shortening Sales by Applications (2013-2018) 41


    Table UK Shortening Sales Market Share by Applications (2013-2018) 41


    Figure UK Shortening Sales Market Share by Applications in 2017 41


    Figure France Shortening Sales (K MT) and Growth Rate (2013-2018) 43


    Figure France Shortening Revenue (Million USD) and Growth Rate (2013-2018) 44


    Figure France Shortening Sales Price Trend (2013-2018) 45


    Table France Shortening Sales by Companies (2013-2018) 45


    Table France Shortening Sales Market Share by Companies (2013-2018) 46


    Figure France Shortening Sales Market Share by Companies in 2017 46


    Table France Shortening Sales by Type (2013-2018) 47


    Table France Shortening Sales Market Share by Type (2013-2018) 47


    Figure France Shortening Sales Market Share by Type in 2017 47


    Table France Shortening Sales by Applications (2013-2018) 48


    Table France Shortening Sales Market Share by Applications (2013-2018) 48


    Figure France Shortening Sales Market Share by Applications in 2017 48


    Figure CEE Shortening Sales (K MT) and Growth Rate (2013-2018) 50


    Figure CEE Shortening Revenue (Million USD) and Growth Rate (2013-2018) 51


    Figure CEE Shortening Sales Price Trend (2013-2018) 52


    Table CEE Shortening Sales by Companies (2013-2018) 52


    Table CEE Shortening Sales Market Share by Companies (2013-2018) 53


    Figure CEE Shortening Sales Market Share by Companies in 2017 53


    Table CEE Shortening Sales by Type (2013-2018) 53


    Table CEE Shortening Sales Market Share by Type (2013-2018) 54


    Figure CEE Shortening Sales Market Share by Type in 2017 54


    Table CEE Shortening Sales by Applications (2013-2018) 54


    Table CEE Shortening Sales Market Share by Applications (2013-2018) 55


    Figure CEE Shortening Sales Market Share by Applications in 2017 55


    Figure Nordic Shortening Sales (K MT) and Growth Rate (2013-2018) 56


    Figure Nordic Shortening Revenue (Million USD) and Growth Rate (2013-2018) 57


    Figure Nordic Shortening Sales Price Trend (2013-2018) 58


    Table Nordic Shortening Sales by Companies (2013-2018) 58


    Table Nordic Shortening Sales Market Share by Companies (2013-2018) 59


    Figure Nordic Shortening Sales Market Share by Companies in 2017 59


    Table Nordic Shortening Sales by Type (2013-2018) 60


    Table Nordic Shortening Sales Market Share by Type (2013-2018) 60


    Figure Nordic Shortening Sales Market Share by Type in 2017 60


    Table Nordic Shortening Sales by Applications (2013-2018) 61


    Table Nordic Shortening Sales Market Share by Applications (2013-2018) 61


    Figure Nordic Shortening Sales Market Share by Nordic in 2017 61


    Figure Italy Shortening Sales (K MT) and Growth Rate (2013-2018) 62


    Figure Italy Shortening Revenue (Million USD) and Growth Rate (2013-2018) 63


    Figure Italy Shortening Sales Price Trend (2013-2018) 64


    Table Italy Shortening Sales by Companies (2013-2018) 64


    Table Italy Shortening Sales Market Share by Companies (2013-2018) 65


    Figure Italy Shortening Sales Market Share by Companies in 2017 65


    Table Italy Shortening Sales by Type (2013-2018) 65


    Table Italy Shortening Sales Market Share by Type (2013-2018) 66


    Figure Italy Shortening Sales Market Share by Type in 2017 66


    Table Italy Shortening Sales by Applications (2013-2018) 66


    Table Italy Shortening Sales Market Share by Applications (2013-2018) 67


    Figure Italy Shortening Sales Market Share by Applications in 2017 67


    Figure Other Region Shortening Sales (K MT) and Growth Rate (2013-2018) 68


    Figure Other Region Shortening Revenue (Million USD) and Growth Rate (2013-2018) 69


    Figure Other Region Shortening Sales Price Trend (2013-2018) 70


    Table Other Region Shortening Sales by Companies (2013-2018) 70


    Table Other Region Shortening Sales Market Share by Companies (2013-2018) 71


    Figure Other Region Shortening Sales Market Share by Companies in 2017 72


    Table Other Region Shortening Sales by Type (2013-2018) 72


    Table Other Region Shortening Sales Market Share by Type (2013-2018) 72


    Figure Other Region Shortening Sales Market Share by Type in 2017 73


    Table Other Region Shortening Sales by Applications (2013-2018) 73


    Table Other Region Shortening Sales Market Share by Applications (2013-2018) 73


    Figure Other Region Shortening Sales Market Share by Applications in 2017 74


    Table Olenex Basic Information List 75


    Table Shortening Product Types, Application and Specification 76


    Table Olenex Shortening Sales (K MT), Revenue (Million USD), Price (USD/MT) and Gross Margin (2013-2018) 76


    Figure Olenex Shortening Sales (K MT) and Growth Rate (2013-2018) 77


    Figure Olenex Shortening Sales Market Share in Europe (2013-2018) 78


    Table ADM Basic Information List 78


    Table Shortening Product Types, Application and Specification 80


    Table ADM Shortening Sales (K MT), Revenue (Million USD), Price (USD/MT) and Gross Margin (2013-2018) 80


    Figure ADM Shortening Sales (K MT) and Growth Rate (2013-2018) 81


    Figure ADM Shortening Sales Market Share in Europe (2013-2018) 81


    Table Walter Rau Basic Information List 82


    Table Shortening Product Types, Application and Specification 83


    Table Walter Rau Shortening Sales (K MT), Revenue (Million USD), Price (USD/MT) and Gross Margin (2013-2018) 84


    Figure Walter Rau Shortening Sales (K MT) and Growth Rate (2013-2018) 84


    Figure Walter Rau Shortening Sales Market Share in Europe (2013-2018) 85


    Table Y?ld?z Holding Basic Information List 86


    Table Shortening Product Types, Application and Specification 87


    Table Y?ld?z Holding Shortening Sales (K MT), Revenue (Million USD), Price (USD/MT) and Gross Margin (2013-2018) 87


    Figure Y?ld?z Holding Shortening Sales (K MT) and Growth Rate (2013-2018) 88


    Figure Y?ld?z Holding Shortening Sales Market Share in Europe (2013-2018) 88


    Table VFI GmbH Basic Information List 89


    Figure Shortening Product Types, Application and Specification 90


    Table VFI GmbH Shortening Sales (K MT), Revenue (Million USD), Price (USD/MT) and Gross Margin (2013-2018) 91


    Figure VFI GmbH Shortening Sales (K MT) and Growth Rate (2013-2018) 91


    Figure VFI GmbH Shortening Sales Market Share in Europe (2013-2018) 92


    Table AAK Basic Information List 93


    Table Shortening Product Types, Application and Specification 94


    Table AAK Shortening Sales (K MT), Revenue (Million USD), Price (USD/MT) and Gross Margin (2013-2018) 95


    Figure AAK Shortening Sales (K MT) and Growth Rate (2013-2018) 95


    Figure AAK Shortening Sales Market Share in Europe (2013-2018) 96


    Table Zeelandia Basic Information List 96


    Figure Shortening Product Types, Application and Specification 98


    Table Zeelandia Shortening Sales (K MT), Revenue (Million USD), Price (USD/MT) and Gross Margin (2013-2018) 99


    Figure Zeelandia Shortening Sales (K MT) and Growth Rate (2013-2018) 99


    Figure Zeelandia Shortening Sales Market Share in Europe (2013-2018) 100


    Table Puratos Basic Information List 100


    Table Shortening Product Types, Application and Specification 102


    Table Puratos Shortening Sales (K MT), Revenue (Million USD), Price (USD/MT) and Gross Margin (2013-2018) 103


    Figure Puratos Shortening Sales (K MT) and Growth Rate (2013-2018) 103


    Figure Puratos Shortening Sales Market Share in Europe (2013-2018) 104


    Table Princes Group Basic Information List 104


    Table Shortening Product Types, Application and Specification 106


    Table Princes Group Shortening Sales (K MT), Revenue (Million USD), Price (USD/MT) and Gross Margin (2013-2018) 106


    Figure Princes Group Shortening Sales (K MT) and Growth Rate (2013-2018) 107


    Figure Princes Group Shortening Sales Market Share in Europe (2013-2018) 107


    Table HAS Group Basic Information List 108


    Table Shortening Product Types, Application and Specification 109


    Table HAS Group Shortening Sales (K MT), Revenue (Million USD), Price (USD/MT) and Gross Margin (2013-2018) 110


    Figure HAS Group Shortening Sales (K MT) and Growth Rate (2013-2018) 111


    Figure HAS Group Shortening Sales Market Share in Europe (2013-2018) 111


    Table Production Base and Market Concentration Rate of Raw Material 113


    Figure 2011-2016 Global Soybean Price Trend (USD/MT) 114


    Figure Global Price Analysis of Corn Oil 2011-2016 (USD/MT) 114


    Table Key Suppliers of Raw Materials 115


    Figure Palm Oil International Key Countries Production Share in 2015 116


    Figure Global Production Market Share of Corn Oil by Regions in 2016 117


    Figure Global Consumption Market Share of Corn Oil by Applications in 2016 117


    Figure 2016 Global Soybean Production Landscape 118


    Figure Global Soybean Production 118


    Figure Manufacturing Cost Structure of Shortening 119


    Figure US Average Hourly Wages (USD/Hour) in Manufacturing 120


    Figure Germany Average Hourly Wages in Manufacturing Index 120


    Figure UK Average Weekly Wages (GBP/Week) in Manufacturing 121


    Figure China Average Yearly Wages (CNY/Year) in Manufacturing 121


    Figure Japan Average Monthly Wages (JPY Thousand/Month) in Manufacturing 121


    Figure South Korea Total Monthly Wages (KRW /Month) in Manufacturing 122


    Figure Australia Average (AUD/Week) Week Wages in Manufacturing 122


    Figure New Zealand Average Hourly Wages (NZD/Hour) 123


    Figure Manufacturing Process Analysis of Shortening 124


    Figure Shortening Industrial Chain Analysis 125


    Table Raw Materials Sources of Shortening Major Players in 2017 126


    Figure Marketing Channel Status in 2017 130


    Table Distributors/Traders List 134


    Figure Germany Shortening Sales (K MT) and Growth Rate Forecast (2019-2024) 135


    Figure Germany Shortening Revenue (Million USD) and Growth Rate Forecast (2019-2024) 136


    Figure UK Shortening Sales (K MT) and Growth Rate Forecast (2019-2024) 136


    Figure UK Shortening Revenue (Million USD) and Growth Rate Forecast (2019-2024) 137


    Figure France Shortening Sales (K MT) and Growth Rate Forecast (2019-2024) 138


    Figure France Shortening Revenue (Million USD) and Growth Rate Forecast (2019-2024) 138


    Figure CEE Shortening Sales (K MT) and Growth Rate Forecast (2019-2024) 139


    Figure CEE Shortening Revenue (Million USD) and Growth Rate Forecast (2019-2024) 140


    Figure Nordic Shortening Sales (K MT) and Growth Rate Forecast (2019-2024) 140


    Figure Nordic Shortening Revenue (Million USD) and Growth Rate Forecast (2019-2024) 141


    Figure Italy Shortening Sales (K MT) and Growth Rate Forecast (2019-2024) 141


    Figure Italy Shortening Revenue (Million USD) and Growth Rate Forecast (2019-2024) 142


    Figure Other Shortening Sales (K MT) and Growth Rate Forecast (2019-2024) 142


    Figure Other Shortening Revenue (Million USD) and Growth Rate Forecast (2019-2024) 143


    Table Europe Shortening Sales (K MT) Forecast by Countries (2019-2024) 143


    Figure Europe Shortening Sales (K MT) Market Share Forecast by Countries (2019-2024) 144


    Figure Europe Shortening Sales Market Forecast by Countries in 2024 144


    Table Europe Shortening Revenue (Million USD) Forecast by Countries (2019-2024) 145


    Figure Europe Shortening Revenue (Million USD) Market Share Forecast by Countries (2019-2024) 145


    Figure Europe Shortening Revenue (Million USD) Market Forecast by Countries in 2024 146


    Table Europe Shortening (K MT) Sales Forecast by Type (2019-2024) 146


    Figure Europe Shortening Sales Market Share Forecast by Type (2019-2024) 147


    Figure Europe Shortening Sales Market Share Forecast by Type in 2024 147


    Table Europe Shortening (K MT) Sales Forecast by Applications (2019-2024) 148


    Figure Europe Shortening Sales Market Share Forecast by Applications (2019-2024) 148


    Figure Europe Shortening Sales Market Share Forecast by Applications in 2024 149

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